More On Green Wash – Somebody should start the Boo Hiss Award for the worst offender of the year

I had no idea when I started this meditation how many sites there were that focused on the topic of Green Wash. Here is another with an excerpt of an article they cite. It will come complete with music tomorrow I hope.

Site Goal #1:Help consumers become more savvy about evaluating environmental marketing claims of advertisers.

Site Goal #2:
Hold businesses accountable to their environmental marketing claims.

Site Goal #3:
Stimulate the market and demand for sustainable business practices that truly reduce the impact on the environment.


June 10, 2009

FTC Cites Kmart, Tender, Dyna-E for False Green Claims

The U.S. Federal Trade Commission (FTC) has charged Kmart Corp., Tender Corp., and Dyna-E International with making false and unsubstantiated claims that their paper products were “biodegradable.”

FTC charged the companies with making the following deceptive biodegradable claims:

  • Kmart Corp. called its American Fare brand disposable plates biodegradable.
  • Tender Corp. called its Fresh Bath-brand moist wipes biodegradable.
  • Dyna-E International called its Lightload brand compressed dry towels biodegradable.

Kmart and Tender have agreed to settle the cases against them while the case against Dyna-E will be litigated. The FTC says with the recent growth in “green” advertising and product lines, the agency will continue its efforts to ensure that environmental marketing is truthful, substantiated, and not confusing to consumers.


More tomorrow.


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