What this person is arguing is that the biggest ways to save energy are the most costly thus the least likely. However, anytime you save energy you save money. Same with water, same with food and the same with transportation. Collectively those savings can pay for the bigger ticket efforts.
The Biggest Energy Saving Myth
by Jess Leber August 16, 2010
Lots of households have experienced their own turning point on energy. That moment when one more backbreaking utility bill or that 38th sweltering summer day transforms a run-of-the-mill conscientious mother, spouse, or roommate into a certified member of the energy Gestapo. Not a stone, or a light, or a thermostat will henceforth be left unturned as the rest of the household sweats-out what they hope is a passing phase.
Yet according to a new survey, when it comes to saving energy, even the most well-intentioned of watt pinchers often get it wrong.
As The Daily Climate reports, most Americans (40 percent of survey respondents) mistakenly believe the best way to save energy is to turn off the lights or raise the thermostat. Essentially, people think the best option is to change their behavior and cut the waste from their lives. But while these actions may indeed be the easiest and cheapest way to save energy, they are certainly not the most effective. Experts have long-known that it’s long-term investments in energy efficiency — whether in home insulation, washing machines or cars — that best do the trick. Unfortunately, only about 10 percent of survey respondents identified such measures as the single most effective action they could take.
There’s one big barrier to these huge energy-savings: the upfront cost. A homeowner must take a fairly long-term view to realize the payoff of home weatherization investments, for example. In the realm of home mortgages, car loans, and college degrees, people are used to the idea of delayed gratification. But for saving energy? It seems not quite yet.
Go read the rest of the article and sign the petitions to the right. It is well worth your time. More tomorrow.