I have no idea how to classify this but I found it interesting nonetheless. She is kinda cute no matter what.
Culture Change Drives Environmental Improvement
“What I’m doing is socially engineering organizations by working with employees so they can shift their company culture and drive business performance — and even personal performance,” says Elizabeth Frisch, president of Culture Technologies, Inc. and director of development for A Nurtured World.“
One of the things we’re committed to is inspiring people, enrolling them, and getting them connected with their passions in the workplace. This is just like we do on the consumer side with A Nurtured World, getting people to commit to green living in their home, so that being environmental is not about suffering, deprivation, and “something else that is on my To-Do list.” Instead, you create space around it, so that it’s this open frontier. There’s all this possibility!”
Culture Technologies is working with the Dallas Cowboys to green their new Cowboy Stadium, a topic you’ll read about in tomorrow’s post. Today, we talk with Elizabeth about how Culture Technologies helps businesses become more environmentally responsible through culture change. We spoke with Frisch from her office in Austin, Texas.
Go there and read the really long interview. More tomorrow.