To Not talk about how disastrous Trump’s Presidency will be for the environment and the energy industry I decided to return to my roots in the residential market. Todays article is a bit old but its message is timeless. We have been concentrating on single devices like furnaces, refrigerators, windows seen as a whole instead of a holistic approach to a house.
We’re Doing Residential Energy Efficiency All Wrong
Utilities are now spending nearly $7 billion a year on energy-efficiency programs. It seems we have little to show for it aside from expensive consultants who will model any results you would like.
These programs tend to focus their marketing on the energy savings or money savings from the projects. Consumers don’t care. If they did, we would see geometric growth instead of a resounding “meh.”
Others focus on better financing products, slicker sales pitches, faster energy audits, higher rebates or any of a myriad of other things.
In the residential sector, none of these are the problem. The lack of sales is the problem.
Projects are not being sold and implemented in substantial numbers. We need to slow it down, build relationships with consumers and educate them, learn and think systemically about the problems they have, and arrive at solutions that fit homeowner budgets.
Go there and read alot. It is a long article. More next week.