Energy Conservation According To Google – Mixed record

Google has this Feeling Lucky button that just sucks when it comes to energy issues. The company itself has a mixed bag. They helped push an energy fuel cell of a dubious nature by installing 3 of them on their main campus. They do like solar and wind and have both in operation or have bought energy from those sources. But this button is just rotten. I am usually bored with posting when I do this now, but in the beginning I was excited. I know you say, “How could Doug be bored with the exciting field of residential conservation”? I guess I want another oil spill or maybe Russia to catch fire again. Sick isn’t it. The first three you get if you used the regular search are not much better:

  1. Residential Energy Efficiency Get an Energy Audit For Your Home. Free Auditor Listings. Search Now!?

  2. Residential Energy Efficiency Show Us How By Sharing a Video. Win A Renovation Makeover Package!

  3. Energy Efficient Building Green construction & contracting Save 50-80% on heating and AC


I mean DOW?

And too my surprise you can not even use the get lucky button anymore. Really? Why do they even have it up there. Apparently the “read your mind” algorithm they just introduced broke the get lucky thingie because as soon as you type in a single letter that option goes away. But when you just click on it empty it thinks you want to get lucky about the google LOGO. These people are dorks.

Google Just Killed The “I’m Feeling Lucky Button”

Nicholas Carlson | Sep. 8, 2010, 1:35 PM
Google just effectively offed one of it’s oldest, quirkiest features – the “I’m Feeling Lucky” button.

The good news is that in the process, Google added at least another hundred million dollars in revenue.

It used to be that you could go to, type a search query into the search box and then, by clicking “I’m feeling lucky,” go directly to the page that would have been listed as the top search result.

But then today happened, and Google announced “Google Instant.” Now, when you go to and start typing a search into the search bar, Google instantly begins showing search results. Users no longer have a chance to click the “I’m Feeling Lucky Button” before they begin seeing search results. Yes, the button is still there on – but essentially, the feature is dead.

So, how does killing the “I’m feeling lucky” button gain Google more than $100 million?

In 2007, Google search boss Marissa Mayer estimated that 1% of all Google searches go through the I’m Feeling Lucky button – skipping Google’s search results pages entirely


More Tomorrow


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