In all fairness the headline should read TRYS to clean ocean. Why do I even cover this story? Well plastic is a really really energy intensive industry. Second we made a big point of the Dutch Boy’s attempt to clean up the north Pacific Gyre. So it is only far to point out when industry is trying too. Though to be fair Sparkling Water tackled a much smaller (some would say manageable) problem.
CEO Daniel Birnbaum Leads 300 SodaStream Executives from Around the World, Local Youth and Environmental NGOs to Clean Caribbean Sea and Roatán Shores
AIRPORT CITY, Israel, Oct. 15, 2018 /PRNewswire/ — SodaStream International Ltd. (NASDAQ: SODA) today announced the launch of the “Holy Turtle” – a massive ocean contraption designed to clean plastic waste from open waters. The innovative device will be initially piloted today in the Caribbean Sea, off the coast of Roatán, Honduras, as part of a bold ocean clean-up lead by CEO Daniel Birnbaum. This is the first-known attempt of a commercial company to undertake a physical clean-up of trash from open waters. SodaStream’s clean-up delegation includes 150 SodaStream executives from 45 countries, international environmental specialists, NGO Plastic Soup Foundation and hundreds of children from 7 different local schools with local Honduran government officials.
The “Holy Turtle” is a 1,000 ft. long floating unit designed to be gently towed by two marine vessels along kilometers of open waters. The contraption is uniquely engineered to capture floating waste while its large vent holes act to protect wildlife. The device design was inspired by oil spill containment systems and was developed by ABBCO in Florida, USA, who are leading experts in oil spill containment.
SodaStream’s Roatán initiative was inspired by a video filmed by Caroline Powers in October 2017 featured on BBC highlighting underwater photography of a floating trash patch off the Caribbean coast of Roatán. Moved by the disturbing video, SodaStream CEO, Daniel Birnbaum, himself an experienced skipper and naval officer, lead a search for a solution to clean up this floating waste. Birnbaum noted, “We can’t clean up all the plastic waste on the planet, but we each need to do whatever we can. The most important thing is to commit ourselves to stop using single-use plastic.”
Go there and read. Have some hope. More next week.
When Joost Dubois was just 20 he pledged to find away to get the plastic out of the ocean. He formed a nonprofit organization in Holland to do just that. All of the scientists and the environmentalists said he was crazy and too young anyway. He raised money (couple of million) and got sponsors. Hired engineers and experts and tried dozens of systems. Now he is 24. His first system is ready for testing. Still the science and environment communities say he is crazy…did i mention too young.
You know what I say? GOOD LUCK! Young man and God Speed.
An ambitious project to clean up the 88,000 tons of plastic floating in the “Great Pacific Garbage Patch” has begun. On Sunday, the Ocean Cleanup Project started towing its “Ocean Cleanup System 001” from San Francisco to a trial site some 240 nautical miles (260 miles) away. Once it arrives, the wind and waves will push System 001 into a U-shape and it will slowly drift along on its own. A 10-foot long skirt hanging below will collect pieces of plastic as small as a millimeter in size, and smaller boats will later scoop them up and take them to shore for recycling.
During the two week trial, the system will be “extensively monitored” to make sure it does the job while not harming plankton and other critical marine life. “We want to catch plastic, not fish,” Joost Dubois from The Ocean Cleanup told CNN. “We’re trying to solve an environmental problem so we need to make sure we don’t create a bigger problem in its place.”
After the trial ends, the boom will be towed another 900 nautical miles to begin its main mission, cleaning the Great Pacific Garbage Patch. Crews will stay at the patch for six months to continue monitoring, but hope that an autonomous vehicle can do the job after they leave.