To the deserts of Texas, there are so many places that humans want to live in the United States  that they should not. In particular where they could not under normal circumstances build houses. Especially someplace like Las Vegas.

So I think that most of Southern California should be torn down. You say, are you crazy? That is one of the nicest places to live on the planet. But it is not if you have to live on the resources available directly in the area. By that I mean Energy and Water.

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Lawn Dude was unveiled Thursday by the Southern California Water Committee, a nonprofit advocacy group, and Clear Channel Outdoor CCO +0.80% as part of a campaign to get southern Californians to conserve water during the state’s protracted drought.

The new mascot will be popping up on billboards donated by Clear Channel Outdoor across the parched region, spouting catchphrases like “Don’t hose me man!” as reminders to refrain from overwatering lawns. On another billboard, Lawn Dude carries a martini glass holding a daisy and says, “I only drink 2 days a week”—a nod to limits on outdoor irrigation to twice a week in some communities.

Lawn Dude’s debut came two days after California’s emergency restrictions on residential water use went into effect Tuesday—the same day, incidentally, that a water main burst on Sunset Boulevard here, gushing 20 million gallons of the precious resource into city streets and flooding much of the campus of the University of California, Los Angeles. City officials said the wasted water represented 4% of the city’s daily use.

The new restrictions ban residents from washing off driveways and sidewalks, and from watering landscapes or lawns in a way that causes “excess runoff.” Rule-breakers could be fined up to $500 a day.

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Go there and read. More next week.

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