Ready for another exciting competition in the world of prefab solar houses? Today the 2010 Solar Decathlon Europe kicked off in Madrid, Spain, marking the first time the competition has been hosted in Europe! Seventeen teams from around the globe are battling it out in the center of the city to see who has the most efficient solar powered and eco-friendly house. Just like the competition in Washington DC, the teams will be graded on their ability to minimize their energy use, innovative architecture and engineering, sustainability, and more. Read on for our exclusive photos and a first look at the most exciting houses in this year’s competition!
Above, the Fablab House from the Institute for Advanced Architecture of Catalonia is on their home turf for this competition and one of it’s most striking differences from the other houses is its departure from rectangular home. Solar panels completely cover the curvaceous roof and is built off the ground for a boost of natural ventilation
Please see this amazing article and its great pictures. The American entry is from last year, but it is still awesome. 2 things to note. This not being critical either. 1, building codes in many areas prohibit the construction of prefab homes. The reasons range from protecting unions, to cutting competition against builders, to bad experiences with crappy kits. 2, they are small compared to some standards. This is in part because they encourage people to live outside which is good for your health as well as encouraging socializing. But it is also the case that many people have gotten used way too much space for way to much STUFF. We are consuming the planet and we must stop.
The Sun is by far the largest object in the solar system. It contains more than 99.8% of the total mass of the Solar System (Jupiter contains most of the rest).
It is often said that the Sun is an “ordinary” star. That’s true in the sense that there are many others similar to it. But there are many more smaller stars than larger ones; the Sun is in the top 10% by mass. The median size of stars in our galaxy is probably less than half the mass of the Sun.
The Sun is personified in many mythologies: the Greeks called it Helios and the Romans called it Sol.
The Sun is, at present, about 70% hydrogen and 28% helium by mass everything else (“metals“) amounts to less than 2%. This changes slowly over time as the Sun converts hydrogen to helium in its core.
The outer layers of the Sun exhibit differential rotation: at the equator the surface rotates once every 25.4 days; near the poles it’s as much as 36 days. This odd behavior is due to the fact that the Sun is not a solid body like the Earth. Similar effects are seen in the gas planets. The differential rotation extends considerably down into the interior of the Sun but the core of the Sun rotates as a solid body.
Conditions at the Sun’s core (approximately the inner 25% of its radius) are extreme. The temperature is 15.6 million Kelvin and the pressure is 250 billion atmospheres. At the center of the core the Sun’s density is more than 150 times that of water.
The Sun is the most prominent feature in our solar system. It is the largest object and contains approximately 98% of the total solar system mass. One hundred and nine Earths would be required to fit across the Sun’s disk, and its interior could hold over 1.3 million Earths. The Sun’s outer visible layer is called the photosphere and has a temperature of 6,000°C (11,000°F). This layer has a mottled appearance due to the turbulent eruptions of energy at the surface.
Solar energy is created deep within the core of the Sun. It is here that the temperature (15,000,000° C; 27,000,000° F) and pressure (340 billion times Earth’s air pressure at sea level) is so intense that nuclear reactions take place. This reaction causes four protons or hydrogen nuclei to fuse together to form one alpha particle or helium nucleus. The alpha particle is about .7 percent less massive than the four protons. The difference in mass is expelled as energy and is carried to the surface of the Sun, through a process known as convection, where it is released as light and heat. Energy generated in the Sun’s core takes a million years to reach its surface. Every second 700 million tons of hydrogen are converted into helium ashes. In the process 5 million tons of pure energy is released; therefore, as time goes on the Sun is becoming lighter.
The chromosphere is above the photosphere. Solar energy passes through this region on its way out from the center of the Sun. Faculae and flares arise in the chromosphere. Faculae are bright luminous hydrogen clouds which form above regions where sunspots are about to form. Flares are bright filaments of hot gas emerging from sunspot regions. Sunspots are dark depressions on the photosphere with a typical temperature of 4,000°C (7,000°F).
The corona is the outer part of the Sun’s atmosphere. It is in this region that prominences appears. Prominences are immense clouds of glowing gas that erupt from the upper chromosphere. The outer region of the corona stretches far into space and consists of particles traveling slowly away from the Sun. The corona can only be seen during total solar eclipses.
The Sun appears to have been active for 4.6 billion years and has enough fuel to go on for another five billion years or so. At the end of its life, the Sun will start to fuse helium into heavier elements and begin to swell up, ultimately growing so large that it will swallow the Earth. After a billion years as a red giant, it will suddenly collapse into a white dwarf — the final end product of a star like ours. It may take a trillion years to cool off completely
Electromagnetic radiation consists of electrical and magnetic energy. The radiation can be thought of as waves of energy or as particle-like “packets” of energy called photons.
Visible light, infrared rays, and other forms of electromagnetic radiation differ in their energy. Six bands of energy span the entire spectrum (range) of electromagnetic energy. From the least energetic to the most energetic, they are: radio waves, infrared rays, visible light, ultraviolet rays, X rays, and gamma rays. Microwaves, which are high-energy radio waves, are sometimes considered to be a separate band. The sun emits radiation of each type in the spectrum.
The amount of energy in electromagnetic waves is directly related to their wavelength, the distance between successive wave crests. The more energetic the radiation, the shorter the wavelength. For example, gamma rays have shorter wavelengths than radio waves. The energy in an individual photon is related to the position of the photon in the spectrum. For instance, a gamma ray photon has more energy than a photon of radio energy.
All forms of electromagnetic radiation travel through space at the same speed, commonly known as the speed of light: 186,282 miles (299,792 kilometers) per second. At this rate, a photon emitted by the sun takes only about 8 minutes to reach Earth.
The amount of electromagnetic radiation from the sun that reaches the top of Earth’s atmosphere is known as the solar constant. This amount is about 1,370 watts per square meter. But only about 40 percent of the energy in this radiation reaches Earth’s surface. The atmosphere blocks some of the visible and infrared radiation, almost all the ultraviolet rays, and all the X rays and gamma rays. But nearly all the radio energy reaches Earth’s surface.
Particle radiation
Protons and electrons flow continually outward from the sun in all directions as the solar wind. These particles come close to Earth, but Earth’s magnetic field prevents them from reaching the surface.
However, more intense concentrations of particles from flares and coronal mass ejections on the sun reach Earth’s atmosphere. These particles are known as solar cosmic rays. Most of them are protons, but they also include heavier nuclei as well as electrons. They are extremely energetic. As a result, they can be hazardous to astronauts in orbit or to orbiting satellites.
The cosmic rays cannot reach Earth’s surface. When they collide with atoms at the top of the atmosphere, they change into a shower of less energetic particles. But, because the solar events are so energetic, they can create geomagnetic storms, major disturbances in Earth’s magnetic field. The storms, in turn, can disrupt electrical equipment on Earth’s surface. For example, they can overload power lines, leading to blackouts.
That is right the Sun creates all the energy on the Earth. Well, the Sun or its cousins because the heavy metals that we use for our version of “nuclear power” were created in Suns of the past that blew up. The oil, natural gas and the coal we burn are nothing but dead congealed plants and animals nurtured by the sun. Really think about it what is “natural gas”. The stink of the dead from the past. So why do we do that? We can get all the energy we need directly from the Sun? The point is that if the capitalist system can sell you bottled water then it surely can sell you petroleum products. http://en.wikipedia.org/wiki/Sun
~220 km/s (orbit around the center of the Galaxy)
~20 km/s (relative to average velocity of other stars in stellar neighborhood)
396.5±3.0 km/s[4] (relative to the cosmic microwave background)
The Sun is the star at the center of the Solar System. It has a diameter of about 1,392,000 kilometers (865,000 mi), about 109 times that of Earth, and its mass (about 2 × 1030 kilograms, 330,000 times that of Earth) accounts for about 99.86% of the total mass of the Solar System.[10] About three quarters of the Sun’s mass consists of hydrogen, while the rest is mostly helium. Less than 2% consists of heavier elements, including iron, oxygen, carbon, neon, and others.[11]
The Sun’s color is white, although from the surface of the Earth it may appear yellow because of atmospheric scattering.[12] Its stellar classification, based on spectral class, is G2V, and is informally designated a yellow star, because the majority of its radiation is in the yellow-green portion of the visible spectrum.[13] In this spectral class label, G2 indicates its surface temperature of approximately 5,778 K (5,505 °C; 9,941 °F), and V (Roman five) indicates that the Sun, like most stars, is a main sequence star, and thus generates its energy by nuclear fusion of hydrogen nuclei into helium. In its core, the Sun fuses 430–600 million tons of hydrogen each second. Once regarded by astronomers as a small and relatively insignificant star, the Sun is now presumed to be brighter than about 85% of the stars in the Milky Way galaxy, most of which are red dwarfs.[14][15] The absolute magnitude of the Sun is +4.83; however, as the star closest to Earth, the Sun is the brightest object in the sky with an apparent magnitude of ?26.74.[16][17] The Sun’s hot corona continuously expands in space creating the solar wind, a hypersonic stream of charged particles that extends to the heliopause at roughly 100 astronomical units. The bubble in the interstellar medium formed by the solar wind, the heliosphere, is the largest continuous structure in the Solar System.[18][19]
The Sun is currently traveling through the Local Interstellar Cloud in the Local Bubble zone, within the inner rim of the Orion Arm of the Milky Way galaxy. Of the 50 nearest stellar systems within 17 light-years from Earth, the Sun ranks 4th in mass.[20] The Sun orbits the center of the Milky Way at a distance of approximately 24,000–26,000 light years from the galactic center, completing one clockwise orbit, as viewed from the galactic north pole, in about 225–250 million years.
OK I am burned out on the Gulf Oil Spill. Houston Neal offered to let me post his piece on the Cash For Caulkers Bill. Normally such offers are from scammer links and such. Houston is involved with a software company so it is clear that he has advertising intents BUT it is such a damn fine article that I will post part of it so you can see for yourself and then you can go there and read it for yourself.
Cash for Caulkers – The Definitive Guide To The Home Star Energy Retrofit Act of 2010
Posted on June 11, 2010 at 11:41 am
“Cash for Caulkers” is nearly here. Last month the House of Representatives passed H.R. 5019 – also known as the Home Star Energy Retrofit Act of 2010 or “Cash for Caulkers” – to kick-start construction, create jobs and cut back carbon emissions. While the bill still needs to clear the Senate, supporters predict it will pass this summer.
This is great news for homeowners and contractors alike. The bill provisions $6 billion for energy-efficient or “green” retrofits. It is expected to fund renovations for 3 million families, create 168,000 new jobs and save consumers $9.2 billion on energy bills over the next 10 years.
But in order to cash in on upcoming rebates, homeowners and contractors will need to do their homework. There are 13 types of retrofits eligible for funding. Each retrofit has unique eligibility requirements and set rebate amounts. You can read the full text here.
We made it really easy to wade through the legalese. Below is a table that breaks down the 13 retrofits of the bill, along with the requirements and rebate amount for each. In addition to the requirements we listed, each retrofit must comply with Building Performance Institute (BPI) standards or other procedures to be approved by the Secretary of Energy.
Retrofit
Requirements
Rebate Amount
Air sealing
Rebate covers both interior and exterior sealing and includes use of the following products: sealants, caulks, insulating foams, gaskets, weather-stripping, mastics, and other building materials.
$1,500
Attic insulation
Must meet the attic portions of the Department of Energy (DOE) or Environmental Protection Agency (EPA) thermal bypass checklist. You must add at least R–19 insulation to existing insulation, and it must result in at least R–38 insulation in DOE climate zones 1 through 4 and at least R–49 insulation in DOE climate zones 5 through 8. Finally, it must cover at least 100 percent of an accessible attic or 75 percent of the total conditioned footprint of the house.
$1,000
Duct replacement and sealing
Sealing must be installed in accordance with BPI standards or other procedures approved by the Secretary of Energy. For duct replacement, you must replace and seal at least 50 percent of a distribution system of the home.
$1,000
Wall insulation
Insulation must be installed to full-stud thickness or add at least R–10 of continuous insulation. It must covers at least 75 percent of the total external wall area of the home.
$1,500
Crawl space or basement insulation
Insulation must cover at least 500 square feet of crawl space or basement wall and add at least R–19 of cavity insulation or R–15 of continuous insulation to existing crawl space insulation; or R–13 of cavity insulation or R–10 of continuous insulation to basement walls. For rim joist insulation, you must fully cover the rim joist with at least R–10 of new continuous or R–13 of cavity insulation.
$250 for rim joist insulation
Window replacement
Must replace at least 8 exterior windows, or 75 percent of the exterior windows in a home, whichever is less, with windows that are certified by the National Fenestration Rating Council. Must comply with criteria applicable to windows under section 25(c) of the Internal Revenue Code of 1986 or, in areas above 5,000 feet elevation, have a U-factor of at least 0.35 when replacing windows that are single-glazed or double-glazed with an internal air space of 1/4 inch or less.
$1,000
Door or skylight replacement
Must replace at least 1 exterior door or skylight with doors or skylights that comply with the 2010 Energy Star specification for doors or skylights.
$125 per door or skylight with a limit of 2 doors and 2 skylights
Heating system replacement
See second table below
$1,000
Air-source air conditioner or heat pump installation
Must be installed in accordance with ANSI/ACCA Standard 5 QI–2007. The air-source air conditioner must meet or exceed SEER 16 and EER 13; or SEER 18 and EER 15. The air-source heat pump must meet or exceed SEER 15, EER 12.5, and HSPF 8.5.
$1,500
Geothermal heat pump installation
Must be an Energy Star qualified geothermal heat pump that meets Tier 2 efficiency requirements and that is installed in accordance with ANSI/ACCA Standard 5 QI–2007.
$1,000
Water heater replacement
See third table below
$1,000
Storm windows or doors installation
Must be installed on at least 5 existing doors or existing single-glazed windows. Must comply with any procedures that the Secretary of Energy may set for storm windows or doors and their installation.
$50 for each window or door with a minimum of 5 windows or doors and a maximum of 12
Window film installation
Window film that is installed on at least 8 exterior windows, doors, or skylights, or 75 percent of the total exterior square footage of glass in a home, whichever is more, with window films that are certified by the National Fenestration Rating Council. Must have a solar heat gain coefficient of 0.43 or less with a visible light-to-solar heat gain coefficient of at least 1.1 for installations in 2009 International Energy Conservation Code climate zones 1–3; or a solar heat gain coefficient of 0.43 or less with a visible light light-to-solar heat gain coefficient of at least 1.1 and a U-factor of 0.40 or less as installed in 2009 International Energy Conservation Code climate zones 4–8.
$500
We also decided to combine these retrofits into three packages that will help homeowners get the best bang for their buck. But first, let’s review the program details.
Who is Eligible and How to Qualify?
The Home Star bill offers two rebate programs, the “Silver Star” program and “Gold Star” program. Here are details for each:
Silver Star – Unless another amount is specified in the “Rebate Amount” column above, homeowners will receive a $1,000 rebate for each retrofit listed in our table. The maximum amount of rebates paid out will be $3,000 or 50% of the total cost, whichever is lower. For example, if a homeowner spends a total of $4,000 on eligible retrofits, they will get $2,000 or 50% back as a rebate. If they spend $8,000 on eligible retrofits, they would only receive $3,000 in rebates instead of $4,000 (which would be 50% of the cost).
Gold Star – To qualify for the Gold Star program, homeowners must reduce their total home energy consumption by 20%. A $3,000 rebate will be rewarded for this reduction. Homeowners can receive an additional $1,000 for each additional 5% reduction, up to a total rebate of $8,000 or 50% of the total retrofit cost. Rebates may be provided for any of the retrofits listed under the Silver Star program, or for any other energy-saving measure, including: home energy management systems, high-efficiency appliances, highly reflective roofing, awnings, canopies, and similar external fenestration (window) attachments, automatic boiler water temperature controllers, energy-efficient wood products, insulated vinyl siding, and mechanical air circulation and heat exchangers in a passiv
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Please go to this article and read the rest of it….Conservation is in the air.
Breaking news: You need not worry about the safety of offshore oil drilling. How do I know this? Well, let’s just say a hat tip is in order for Exxon’s new blog, Perspectives, which launched today with a post about the Deepwater Horizon disaster. “This devastating chain of events is far from the industry norm,” proclaims Exxon blogger Ken Cohen, who’s also the oil giant’s vice president of public and government affairs. “We all need to understand what occurred on this occasion that did not occur on the 14,000 other deepwater wells that have been successfully drilled around the world.”
Translated into the kind of language that actual bloggers use, Cohen’s missive appears to be saying that Exxon and the world’s other upstanding oil outfits shouldn’t be punished for BP’s bad behavior. “Energy consumers around the world need the energy and natural gas resources found in offshore and deepwater regions,” he concludes, “but they expect it to be done safely and in an environmentally sensitive way.
What happened at the Deepwater Horizon rig is a tragedy on many levels – from the terrible loss of life involved, to the ongoing impact of the spill on the environment, communities and businesses of the Gulf Coast. Everyone at ExxonMobil shares in the concern over the accident and spill, and we have contributed personnel and equipment to help with the response.
The Presidential Commission’s investigation and others underway will help us determine what happened and what needs to be done going forward. This devastating chain of events is far from the industry norm. We all need to understand what occurred on this occasion that did not occur at the 14,000 other deepwater wells that have been successfully drilled around the world.
Subsea operational update – 14 June. Preparations for additional planned enhancements to the LMRP cap containment system continue to progress. The first planned addition, to operate in addition to the LMRP cap system, will take oil and gas from the choke line of the failed Deepwater Horizon blow-out preventer (BOP) through a separate riser to the Q4000 vessel on the surface. Both the oil and gas captured by this additional system are expected to be flared through a specialised clean-burning system. This system is intended to increase the amount of oil and gas that can be captured from the well and is currently anticipated to begin operations in the next few days.
Don Campbell is manager of external communications for Chevron Corporation. A native of Canada, he earned bachelor’s degrees in art and journalism from the University of King’s College in Halifax, Nova Scotia.
Campbell has more than 25 years experience in journalism and public affairs. He worked as a political reporter for the Winnipeg Free Press. At the Calgary Herald, he covered energy and served as city editor. He also served as manager of investor relations and external communications for Husky Energy Inc. and as vice president of communications for the Calgary Health Region (Chevron Photo)
The World Petroleum Congress takes place June 29 through July 3 at the IFEMA-Feria de Madrid convention center. The sprawling complex is in one of Madrid’s new business areas, just minutes by car or underground from the city’s Barajas International Airport. (Chevron Photo)
The World Petroleum Congress takes place June 29 through July 3 at the IFEMA-Feria de Madrid convention center. The sprawling complex is in one of Madrid’s new business areas, just minutes by car or underground from the city’s Barajas International Airport. (Chevron Photo)
Energy prices have become a profoundly important issue to consumers, governments and the oil and gas industry today.
The problem is formidable: under pressure from worldwide demand growth and reduced spare supply, how does the industry continue to meet the needs of consumers in an affordable and environmentally responsible way?
As thousands of delegates from 61 member countries gather in Madrid from June 29 through July 3 for the World Petroleum Congress, this event blog will report on ways technology and new ideas are addressing these challenges and shaping the oil and gas industry.
Chevron participants to the Congress, which is held every three years, will share how they see the industry responding to this dynamic marketplace. The era of easy access to cheap oil is clearly over. The industry has already begun developing new technologies to deliver the energy that current and future generations will need to support their economies and prosper. The Congress will highlight some of this activity.
What – do these people think? That if BP goes bankrupt that the world would be a better place…please stop and think about it…
doug –
When we started our Boycott BP campaign, we knew we had to get their attention in a language BP understands – profits. Now, we know it’s working:
A chain of Convenience Stores in Philipsburg, Pa decided to debrand three of its BP-branded stations:
“We are debranding BP. We will no longer be associated with BP by the end of the month. We are doing this because of the backlash and bad publicity from the handling of BP’s catastrophe,” Sean Lay, vice president of operations, said in the report. “We don’t want to be associated with them anymore. We’ve had enough.”[Convenience Store News]
Our campaign has been covered by everyone from the New York Times to industry trade newspapers. You can be sure that BP is paying attention. Now, let’s turn up the heat.
In spite of these early effects of the boycott, BP corporate headquarters is still playing games with the numbers and continues to escape accountability. Just this morning, the government updated estimates of the amount of oil gushing into the Gulf to be much higher than BP originally stated.
And yet, BP continues to deny the extent of the problem. A report from NPR asks: “BP officials insisted this week they have found no large plumes of oil concentrated underwater, although it begs the question: if the oil isn’t concentrated in the water, where is it?”
ALERT: U.S. Chamber of Commerce and Republican Leader John Boehner want taxpayers to help pick up BP’s tab for environmental catastrophe in the Gulf of Mexico. Tell John Boehner: No BP Bailout!
Douglas —
How is this for outrageous? Republican Leader John Boehner actually suggested that American taxpayers should be hit with the bill to help clean up Big Oil giant BP’s spill in the Gulf of Mexico. And it gets worse…
In making this outrageous suggestion, Boehner was agreeing with one of the Republicans’ biggest shadow groups – a group that has pledged to spend more than $50 million this cycle attacking Democrats and trying to elect other Big Oil protecting Republicans to Congress. But it gets even worse than that…
Boehner’s suggestion of a taxpayer-funded bailout for Big Oil giant BP came after he and other Republicans accepted more than $188 million combined in campaign contributions from the oil and gas industry. This calls for an immediate response from Grassroots Democrats.
Visit our newly-launched website, BoehnerBPBailout.com to sign our petition denouncing John Boehner’s Taxpayer Funded Bailout for Big Oil giant BP – then help spread the word on Facebook and Twitter.
Now, for all the other happenings from the campaign trail, check out our latest edition of @Stake.
Your Response to Republican Congressman Don Young’s Oil Spill Outrage
Republican Leader John Boehner’s suggestion of a taxpayer-funded bailout of BP wasn’t the only Big Oil outrage by the GOP recently. Alaska Republican Congressman Don Young claimed that BP’s spill in the Gulf is “not an environmental disaster.” Thanks to you, we held him accountable.
More than 95,000 of you signed our petition denouncing Congressman Young’s ludicrous comments! You also sent a powerful message to other Big Oil-protecting Republicans that grassroots Democrats will be there to hold them accountable. Thanks again for speaking out!
Then there are the people bragging about defeating a resolution…a resolution mind you.
Dear doug,
Good news! With your help, on Thursday, the Senate voted to reject Senator Murkowski’s “Dirty Air Act” – a proposal that would have destroyed 40 years of progress on clean energy by gutting the Clean Air Act and stripping the EPA of its power to regulate the pollution that causes climate change.
The vote was close – 53 to 47 – but your calls and letters made the difference, putting the pressure on Congress to do the right thing.
Thanks to you, we won this fight – but the oil that continues to gush into the Gulf of Mexico daily is a vivid reminder of the continued danger of depending on fossil fuels. With your help, we will continue to push for comprehensive clean energy and global warming legislation that will give us greater economic security, reduce pollution and global warming, and transition America to a cleaner energy future.
Thank you again for your activism and support. We will be in touch in the days and weeks to come with more ways of getting involved.
Yesterday, thanks to your hard work, the U.S. Senate did the right thing — voting with the climate science and against a resolution that would have stripped the Clean Air Act’s protections against climate pollution.
The Senate is to be commended for defeating Senator Lisa Murkowski’s disastrously misguided proposal. But the truth is, in the face of the worst environmental disaster in our nation’s history, Senator Murkowski’s resolution never should have even reached the Senate floor.
The fact that we had to work to defeat this legislation is a testament to the continued strength of the fossil fuel lobby. But the fact that we did defeat it gives us fresh momentum for the months ahead, as our nation confronts the costs of our dependence on fossil fuels more directly than ever.
This summer, we can and must set our nation on the path of independence from oil and other dirty energy.
We must confront the growing plumes of oil now consuming the Gulf Coast and soon to affect much of the Eastern Seaboard. We must pass comprehensive climate and clean energy legislation — our best hope of staving off the catastrophic climate change that will dwarf the Deepwater Oil Disaster in scope and devastation. And we must accomplish all this despite the millions of dollars that big oil will spend to defeat us.
Yesterday’s vote shows that when we work together, we can defeat these forces. Over the last two years, over 250,000 of us have taken action to protect the Clean Air Act, including:
Submitting over 180,000 comments to the administration urging the EPA to enforce the Clean Air Act’s limits on greenhouse gases,
Making over 30,000 phone calls opposing Senator Murkowski’s proposal and
Writing over 7,200 letters to the editor.
This summer, it’s time to take exactly the same tenacity and commitment we have shown on these attacks on the Clean Air Act and win the biggest prize of all: comprehensive climate and clean energy legislation that transitions our economy to clean energy.
Donate now to support our campaign to Repower America:
George Bush and his deregulationistas turned green into a bad name. From their expansion of organic products from 120 to well over 1,000 to their attempt to promote something mythologically called clean coal, the Bush administration was hell bent on destroying the environment. Tragically he may be remembered as the man who set aside more ocean square miles as a wild life sanctuary than any other president…but that is another story…
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Greenwashing is the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy.
The U.S.-based watchdog groupCorpWatch defines greenwash as “the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment.” This definition was shaped by by the group’s focus on corporate behavior and the rise of corporate green advertising at the time. However, governments, political candidates, trade associations and non-government organizations have also been accused of greenwashing. [1]
The 10th edition of the Concise Oxford English Dictionary defined greenwash as “disinformation disseminated by an organization so as to present an environmentally responsible public image. Derivatives greenwashing (n). Origin from green on the pattern of whitewash.” [1]
In 2008 the environmental group Greenpeace launched a website Stop Greenwash to “confront deceptive greenwashing campaigns, engage companies in debate, and give consumers and activists and lawmakers the information and tools they need to … hold corporations accountable for the impacts their core business decisions and investments are having on our planet.” [2]
Every day, Americans are bombarded with advertising about environmentally friendly goods and services. But how many really are green, and how many are just pretending?
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About Shell Oil they say:
At a time when the fate of this federally protected area is so vulnerable and at risk of being altered forever by oil, Greenpeace felt it necessary to shed light on the ironic fact that Shell has used the place to brand its own image as green and actually caring about the environment.
The oil company ran a full-page print advertisement in National Geographic Magazine and several other publications, which featured a color picture of a diver swimming through deep blue water featuring brightly colored fish and coral. The statement in the middle of the ad says: “What do we really need in today’s energy hungry world? More gardeners.”
More gardeners? If that’s really what we needed, we could just stop drilling for oil all together right? All we need is more gardeners.
But Shell doesn’t really mean that at all.
They know that in today’s energy hungry world, oil is the food and the company’s main priority. Even through the thickest green glasses, few are going to dispute that fact.
The rest of the text on the advertisement reads that a Shell employee and marine biologist has been working with the company to protect the area.
But how much could the oil giant really be protecting when the company also actually drills near the vulnerable sanctuary.
The advertisement and words on the page are clearly for show.
Shell does have close ties to the Flower Gardens. In fact, an executive from Shell Canada, Rebecca Nadel serves on the sanctuary’s advisory council. Also on the team for the sanctuary is James Sinclair of the now notorious Minerals Management Service. At first glance, it doesn’t exactly look like those employed to protect the sanctuary are representing the most responsible organizations.
Shell has a cozy bed in sanctuary bureaucracy.
The company however, does donate money to Flower Gardens. The Green Life reports$5,000 of direct funding each year. However, the site also acknowledges that it costs nearly six figures to run one advertisement in National Geographic. For a drop in the bucket, the oil giant rebrands its image as being concerned with the underwater sanctuary.
In the mid 90s British Petroleum decided to change its image. They “initialized” their name. Up dated their brand by changing their color schemes to yellow and green and they announced that their gas stations would be energy efficient and included solar panels. They infact set up a solar division and I believe make and sell solar panels. All that to cover up for the fact that they were one of the most dangerous businesses in the world. So when people say, why are you talking about greenwashing now? It’s because it’s a problem that can lead to the oil spew in the gulf.
98% of products committed at least one of the Sins of Greenwashing. Greenwashing is so rampant that a Seventh Sin has emerged. The Sin of Worshiping False Labels is committed by a product that, through either words or images, gives the impression of third-party endorsement where no such endorsement actually exists.
Kids (Toys and Baby Products), Cosmetics and Cleaning Products
Greenwashing is most common in three household categories: Kids (toys and baby products), Cosmetics (beauty and health), and Cleaning Products.
More products are claiming to be ‘green’
The average number of ‘green’ products per store almost doubled between 2007 and 2008. Green advertising almost tripled between 2006 and 2008.
BP Tells Fishermen Working On The Oil Spill That They Will Be Fired For Wearing A Respirator
We have had numerous fisherman, that have been hired through BP’s Master Vessel Charter Agreement to work on the oil spill response, tell us that their BP “bosses” have told them that if they use a respirator or any safety equipment not provided by BP that they would be fired.
Efforts to End Oil Flow From BP Well Over Until Relief Wells Are Finished
By Jim Polson – Jun 1, 2010
BP Plc has decided not to attach a second blowout preventer on its leaking well in the Gulf of Mexico and efforts to end the flow are over until the relief wells are finished, according to the U.S. Coast Guard’s Thad Allen, who spoke at a press conference today.
Greenwashing (greenwhitewash) is the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources.[1] It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.[2]
Greenwashing was coined by New York environmentalist Jay Westerveld[3][4][5] in a 1986 essay regarding the hotel industry’s practice of placing green placards in each room, promoting reuse of guest-towels, ostensibly to “save the environment”. Westerveld noted that, in most cases, little or no effort toward waste recycling was being implemented by these institutions, due in part to the lack of cost-cutting affected by such practice. Westerveld opined that the actual objective of this “green campaign” on the part of many hoteliers was, in fact, increased profit. Westerveld hence monitored this and other outwardly environmentally conscientious acts with a greater, underlying purpose of profit increase as greenwashing.
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NIGHT Wash – This is just too cool not to post it and ask people to pass it around…A new and improved Night View of planet Earth.
The night view of the earth has become a very popular depiction of this planet. Although the NASA itself says that “The brightest areas of the Earth are the most urbanized, but not necessarily the most populated” many people mistake this view as a representation of the inhabited places on the globe. Our gridded population cartogram can help to get a better understanding of the relation of people and light. The following map is a reprojection of the earth at night that shows the nightview in relation to the population distribution. The gridlines are kept in a light colour and thus allow to identify those areas where the lines converge (representing the unpopulated regions). In contrast, the populated areas are given the most space, so that one can easily see which populated areas are literally illuminated at night – and where there are people living in darkness. The resulting map is an impressive picture of an unequal world, with large parts of Africa living in darkness, and the affluent countries in Europe and North America glowing in the dark:
This map has recently been used by Danny Dorling in the Monday night lecture at the Royal Geographical Society. The following link leads to an online version of the lecture which allowes you to watch and listen to this lecture about inequality and the environment.
While BP may be on the top of the Corporate Shit list right now, There are a lot of corporations trying to make themselves look “Green”. Here is just one example. Look at the product list at the bottom.